UpsideUpside is building a system of action for GTM teams with a wedge in revenue attribution. Upside Upside is led by Mada Seghete. Prior to Upside, Mada co-founded and headed marketing at Branch, a mobile revenue attribution platform valued at $4B. Who is the CEO of Upside?Can you share a little bit about Upside?Winning in this market requires resources to drive adoption of a tech-forward GTM motion. The Upside team fits the bill given it is led by Branch alumni who previously scaled adoption for a tech-forward mobile growth playbook to $100M+ in annual revenue. What makes this team special? How does the product solve customer problems?GTM operations are missing a nervous system. Sales data is sitting in CRMs and sales-specific tools. Marketing data is sitting in CDPs and marketing-specific tools. Upside aggregates and structures GTM data across functions into a knowledge graph, which provides the necessary context for AI models to optimize and automate the end-to-end GTM motion.Upside is uniquely using revenue attribution as a wedge to build a system of action for GTM. Revenue attribution is the highest leverage wedge because it affects how credit, and therefore budget, is assigned across GTM functions. What differentiates the product?What attracted you to the market?Prior software-led GTM innovation was siloed across functions and enabled partial automation, yet still printed unicorns. AI is enabling the unification and full automation of the end-to-end GTM motion, which should represent a superset of all prior innovation. How can I get in touch with Poetiq?Please feel free to reach out to Mada Seghete overAkul Penugonda over Linkedin Akul Penugonda over Linkedin Akul Penugonda over Linkedin Please feel free to reach out to Akul Penugonda over Please feel free to reach out to Akul Penugonda over Please feel free to reach out to Akul Penugonda over LinkedIn.
Upside is building a system of action for GTM teams with a wedge in revenue attribution. Upside is led by Mada Seghete. Prior to Upside, Mada co-founded and headed marketing at Branch, a mobile revenue attribution platform valued at $4B. Who is the CEO of Upside?Can you share a little bit about Upside?Winning in this market requires resources to drive adoption of a tech-forward GTM motion. The Upside team fits the bill given it is led by Branch alumni who previously scaled adoption for a tech-forward mobile growth playbook to $100M+ in annual revenue. What makes this team special?How does the product solve customer problems?GTM operations are missing a nervous system. Sales data is sitting in CRMs and sales-specific tools. Marketing data is sitting in CDPs and marketing-specific tools. Upside aggregates and structures GTM data across functions into a knowledge graph, which provides the necessary context for AI models to optimize and automate the end-to-end GTM motion.Upside is uniquely using revenue attribution as a wedge to build a system of action for GTM. Revenue attribution is the highest leverage wedge because it affects how credit, and therefore budget, is assigned across GTM functions. What differentiates the product?What attracted you to the market?Prior software-led GTM innovation was siloed across functions and enabled partial automation, yet still printed unicorns. AI is enabling the unification and full automation of the end-to-end GTM motion, which should represent a superset of all prior innovation. How can I get in touch with Upside?Please feel free to reach out to Mada Seghete over How does Hico support its portfolio companies post-investment?
"Our global investment platform provides support to portfolio companies across key corporate functions, including business development, marketing, fundraising, and talent. In addition, our collaboration-friendly approach to venture allows us to tap into the resources of:
- SK Networks: SK Networks is the inceptive unit of SK Group, a F500 conglomerate. As an anchor LP to our fund, SK Networks is committed to supporting our portfolio companies in efforts spanning fundraising, internationalization, and business plan execution.
- Bow Capital: a University of California ecosystem fund that invests in Series A startups. Our partnership with Bow Capital allows our portfolio companies to gain exclusive access to the University of California, sports and media, and Silicon Valley titans.
LinkedIn.Are there areas that Hico does not invest in?
Please feel free to reach out to us over Upside
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Bow Capital Management, LLC (“Bow Capital”) is an independent investment adviser that is not affiliated with Hico Ventures. Bow Capital has not prepared, and is not responsible for, the contents of this site.
Legal
Bow Capital Management, LLC (“Bow Capital”) is an independent investment adviser that is not affiliated with Hico Ventures. Bow Capital has not prepared, and is not responsible for, the contents of this site.
